Have you purchased Google display advertising within the UK since 2015? If so, you may be entitled to compensation.

AGC Collective Actions Limited, acting through Mr Adam Collinson, a former competition law partner with over 30 years of competition experience, is proposing collective proceedings alleging that Google has abused its dominant position in online display advertising favouring its own display advertising services while excluding competitors and potential competitors, leaving advertisers paying more, for less effective display advertising.
Any advertiser based in the UK who paid for display advertising services provided by Google, regardless of whether purchased directly or through a media agency, are included within the claim.
Online digital display advertising is where adverts appear on web pages or mobile apps when internet users load pages/apps. It is distinct from search advertising, which concerns adverts placed when internet users use search engines. ‘Ad Tech’ refers to the technology facilitating online digital display advertising, which has historically, and continues to be, dominated by Google.

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Introduction to Class Rep and the Team

Mr Adam Collinson

Adam Collinson has an impressive background in competition law as a former competition law practitioner with over 25 years of competition experience. His career included working at the law firm Eversheds Sutherland International LLP where he was a core member of the management team that developed the firm’s competition law practice.

KP Law

Mr Collinson has instructed KP Law to act for him in bringing the claims.

KP Law is a leading collective redress law firm that has represented tens of thousands of employees and consumers, as well as businesses and commercial entities. It has built a reputation for standing up to large, well-funded organisations.

Keystone Ai

Keystone is a global technology and advisory firm helping organisations tackle complex business, legal, and tech challenges. It includes a number of world-leading economists, including Mr Andrea Coscelli, former head of the Competition and Markets Authority, who has been instructed by Mr Collinson in relation to the claims.